The Art
Starter Kit

Honestly, I never planned any of this.

I came to New York to learn English. That's it. International student, tiny apartment, coffee table in my bedroom — just making things. Not for anyone. Just because I couldn't not.

I was obsessed with one idea: take something beautiful and push it further — faster, simpler, more accessible, but with a result that stops people in their tracks. Not copy what existed. Invent something new. I was constantly creating my own techniques from scratch — the kind where people ask: "how on earth did you come up with this? It's genius."

Then came the wax candles. I developed my own technique, shared it — and my DMs flooded overnight. "Can you teach me?" So I did. In English — which, not long before, I was still actively learning.

The reviews that hit me hardest: "well explained. Great teacher. Easy to follow." Those meant more than any sales number.

2,000 students. 80 countries. One year. Zero ads.

Along the way I got obsessive about materials too — tested everything, settled for nothing, and eventually built my own line. Products I use myself, every single day.

I'm not telling you this as a success story. Whatever you're thinking about starting — the distance is probably smaller than it looks.